Successful Sales & PR
Strategies for Travel Industry
Over the years keepers of our Collection create success stories for international hotel and lifestyle brands.
Collection PR, Ltd. is a member of Russo-British Chamber of Commerce.
RU
Join our live broadcasts to share your experience of managing a luxury travel brand in the new normal.
Learn more about Safe Travel Talks project.
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Sales & PR Representation in UK, Europe, Russia and CIS
The best hotels trust us to build their solid reputation on the market and reach revenue targets.
Our Service
We use 360° approach to brand promotion, awareness and sales increase. The process and results of our work are delivered transparently on a day-to-day basis.
PR
Mix of traditional and innovative methods allows us to keep continuous communication with the market.

Sales
Tailor-made sales & marketing strategies generate our clients' B2B and B2C business in Russia, Ukraine, CIS, Europe and UK.
Digital
Reach your target audience through individual smm-strategy involving a selection of communication channels, AAA media and opinion leaders.
PR
ANALYTICS
We study your website, social media accounts, releases and coverage in accordance with your brand book, target audience and competitor set.

STRATEGY
We create a media plan to secure high-quality coverage in print, digital, social media, radio and TV.

COPYWRITE
We write stories that present your USPs in their best, prepare press-releases and collateral.

ALLOCATE
We match interests and specialization of each journalist with the information that we send them about our clients to increase the number of high-quality publications.

ADVERTISING
We select only the most cost-effective advertising offers and negotiate added benefits.

INTRODUCTION
We arrange media-functions, presentations, cocktail events and press-conferences for you to meet top editors, opinion leaders, bloggers and direct clients.

PRESS-TRIPS
We organize the itinerary, invite participants, secure volume and theme of resulting publications, make sure all journalists enjoy your service and provide positive feedback.

CROSS-PROMO
We select relevant partners for cross-marketing campaigns, negotiate the terms and perform all organization.

RATINGS
We make sure that you are listed among the best of the best selections, top-lists and professional awards.

COVERAGE
We gather all mentions and extensive publications about your brand, industry and comp-set to create further PR plan and make sure that your company stays on top.
Sales
EXPERTISE
We check the perception of your brand, competitor set, define target audience and measure demand.

STRUCTURE
We choose productive sales channels for each partner, agency and corporate client.

COMMUNICATION
We build effective business relations with key players of the market and develop joint promotional campaigns.

MEETINGS
We schedule on your behalf online and offline appointments with current and potential clients.

SYNERGY
We partner with brands sharing the same values and target audience as our clients for cross-marketing opportunities.

EVENTS
We design and perform online/offline business breakfasts, webinars, live broadcasts, master-classes and evening functions for industry professionals and direct clients.

FAM-TRIPS
We invite the strongest partners and corporate clients to experience your product.

EXHIBITIONS
We work on meeting itinerary, make presentations on the booth, integrate into panel discussions at the best professional shows.

FEEDBACK MANAGEMENT
We use our extensive hospitality experience to turn even unhappy clients of yours into the most loyal repeaters.

REVIEW
We continuously monitor the results of our work, timely report on the progress and keep your business growing.
Digital
STUDY
We check-up current status of the project, study the product, target audience, comp set, directions of growth and financial model.

DEVELOPMENT
We advise on the website and landing pages, balance between convenient layout, easy-to-read texts and conversion.

INTEGRATION
We add CRM and smart analytics, combine data from all sources in one chart and provide recommendations for advertising and sales.

ATTRACTION
We structure digital marketing campaigns to receive more clients, check results and ROI.

PROMOTION
We make your brand visible and popular, thus increasing sales.

REPORTING
We provide detailed reports, suggest areas of improvement and set new goals for future.
Case Studies
Our expertise grants success for new products launch as well as further promotion of long-standing brands.
About us
Irina Egorova

Head of Moscow Office
Ph.D. in linguistics, MBA, AHLEI
18 years of personal experience in travel industry on behalf of direct clients, hotel and travel agency
Elena Nikolaeva

PR-director
A graduate of Moscow State University, Higher School of Television
16 years of work in gloss and PR of premium travel brands

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ADDRESS
London

Office 526 Linen Hall 162−168 Regent Street,
London, W1B 5TE
Email: mail@collection-pr.com
Phone: +44 (0) 203 865 1981
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Moscow

24, 1, 1st Smolensky lane,
Moscow, Russia, 121 099
Email: mail@collection-pr.com
Phone: +7 (495) 480-68-46