ANALYTICS We study your website, social media accounts, releases and coverage in accordance with your brand book, target audience and competitor set.
STRATEGY We create a media plan to secure high-quality coverage in print, digital, social media, radio and TV.
COPYWRITE We write stories that present your USPs in their best, prepare press-releases and collateral.
ALLOCATE We match interests and specialization of each journalist with the information that we send them about our clients to increase the number of high-quality publications.
ADVERTISING We select only the most cost-effective advertising offers and negotiate added benefits.
INTRODUCTION We arrange media-functions, presentations, cocktail events and press-conferences for you to meet top editors, opinion leaders, bloggers and direct clients.
PRESS-TRIPS We organize the itinerary, invite participants, secure volume and theme of resulting publications, make sure all journalists enjoy your service and provide positive feedback.
CROSS-PROMO We select relevant partners for cross-marketing campaigns, negotiate the terms and perform all organization.
RATINGS We make sure that you are listed among the best of the best selections, top-lists and professional awards.
COVERAGE We gather all mentions and extensive publications about your brand, industry and comp-set to create further PR plan and make sure that your company stays on top.
EXPERTISE We check the perception of your brand, competitor set, define target audience and measure demand.
STRUCTURE We choose productive sales channels for each partner, agency and corporate client.
COMMUNICATION We build effective business relations with key players of the market and develop joint promotional campaigns.
MEETINGS We schedule on your behalf online and offline appointments with current and potential clients.
SYNERGY We partner with brands sharing the same values and target audience as our clients for cross-marketing opportunities.
EVENTS We design and perform online/offline business breakfasts, webinars, live broadcasts, master-classes and evening functions for industry professionals and direct clients.
FAM-TRIPS We invite the strongest partners and corporate clients to experience your product.
EXHIBITIONS We work on meeting itinerary, make presentations on the booth, integrate into panel discussions at the best professional shows.
FEEDBACK MANAGEMENT We use our extensive hospitality experience to turn even unhappy clients of yours into the most loyal repeaters.
REVIEW We continuously monitor the results of our work, timely report on the progress and keep your business growing.
STUDY We check-up current status of the project, study the product, target audience, comp set, directions of growth and financial model.
DEVELOPMENT We advise on the website and landing pages, balance between convenient layout, easy-to-read texts and conversion.
INTEGRATION We add CRM and smart analytics, combine data from all sources in one chart and provide recommendations for advertising and sales.
ATTRACTION We structure digital marketing campaigns to receive more clients, check results and ROI.
PROMOTION We make your brand visible and popular, thus increasing sales.
REPORTING We provide detailed reports, suggest areas of improvement and set new goals for future.
Our expertise grants success for new products launch as well as further promotion of long-standing brands.
Fregate Island Private
Goal: To provide new bookings from Russia and CIS in post-COVID period. Actions: We held a series of weekly webinars for travel professionals and direct clients on our own and partner channels in Zoom, YouTube, Instagram, GoToWebinar and Proof.me platforms during the quarantine. The market was duly informed about hotel and destination re-opening and covid-free certification. Result: Instant reservation from Russia for summer 2020 and requests for autumn and winter. Feedback: «When marketing a product like Fregate Island Private, nothing is "business as usual" or standard. Collection PR very well understands who we are, what we stand for and who we have to market to. Dealing with top luxury agents, high networth individuals and concierge services in Russia and the CIS has been facilitated greatly by Collection PR – nothing is ever too much or too difficult, the team is really going beyond for us. We are proud and grateful to have a partner like Collection PR.» (A. Vater, Head of Sales and Marketing).
Goal: To organize visit of chef Nicolas Sales (3*Michelin) and Ecole Ritz Escoffier to Moscow. Actions: We arranged and held a series of partner events including brunch for selected travel agents, dinner for direct clients, press-breakfast, business meetings and interviews. Result: Total PR value of resulting coverage reached 16 mln roubles (over 200K Euro). Increase of reservations for accommodation and cooking school. Feedback: "I am back place Vendôme and wanted to thank you for the great organization of this Ecole Ritz Escoffier sales trip to your lovely Moscow." (F. Cornu-Thenard, Manager Ecole Ritz Escoffier)
Goal: To prepare a visit to Moscow for hotel's top management, to increase level of trust of current clients and attract new ones. Actions: We negotiated joint client events with CHANEL boutique including cocktail evening and morning functions with Mademoiselle Chanel stories by editor-in-chief of SNOB magazine. Result: New reservations received during the events, agreed on the terms of further collaboration with CHANEL Russia. Feedback: "These ladies know their markets and how to come up with creative and sophisticated sales initiatives to shine the best possible light on their hotel clients! Proactive, the right contacts and network, and everything with class." (N. Rusborg, Director of Sales)
Address Hotels + Resorts (Emaar Hospitality)
Goal: To increase sales of city hotels in Dubai from Russian and CIS markets. Actions: We developed the concept of stopover in Dubai before and after resort holidays at Indian Ocean islands or in other Emirates. Designed joint campaigns and conducted daily meetings with top DMCs, TOs and TAs. Result: Annual increase of income from Russian and CIS markets by 28% and increase of reservations by 16%. Inclusion of Address Hotels + Resorts into the recommended lists by top TAs. Feedback: "Working with Collection PR throughout the years has been a true pleasure, both professionally and personally. The enthusiasm they have for the projects they represent is second to none. Everyone I have worked with at Collection PR has been a true delight, always going an extra mile to meet our deadlines, being immediately responsible to any requests, and doing above and beyond to provide information and market intelligence contributing to the company's growth." (P. Riabova, Manager Leisure Sales).
Goal: To introduce the concept of Wellness Tree Houses (healthy nutrition + special training method) to the market. Actions: We brought the Hollywood celebrity coach, developer of Wellness Tree House concept James Duigan to Moscow and organized wellness-breakfast with him for editors of Vogue, GQ, Kommersant, Robb Report, Wedding, Aeroflot Style. Result: Confirmed requests for individual media visits with consequent publications. New reservations from direct clients. Feedback: "Fantastic job! Thank you for our trip to Moscow and your continued support!" (M. Hehir, CEO & Curator – The Small Maldives Island Co)
Goal: To increase awareness of the school as the most influential and reputable culinary and restaurant management institution in Russia. Actions: We established partner relations with top glossy, lifestyle, gastronomic and business media. Negotiated placement of articles copywritten on behalf of the school team members. Result: Over 247 publications highlighting professional and amateur courses of the school in popular glossy, business and professional media within a year including RBC, Kommersant, Harper's Bazaar, GQ, Elle, InStyle, The Village, Timeout, etc. Feedback: "Professional, strong and very pleasant to deal with team, that is not afraid of complicated tasks. We value the contacts that they have, their readiness to take responsibility, attention to details, ability to be available 24/7 and of course their creativity." (E. Tyshkovskaya, Partner Programs and Marketing Director)
Grand Hotel Kronenhof & Kulm Hotel St. Moritz
Goal: To adapt sales and PR strategy of the hotels to Russian-speaking market, to sustain relations with existing clients and attract new ones. Actions: We held negotiations with leading TOs, TAs, corporate clients in Moscow, St. Petersburg and Baku. We designed press-releases and introduced hotels' management to relevant journalists. Result: A plan of sales activities, media visits and cross-promo campaigns developed. New reservations confirmed. Feedback: "We love working with PR Collection. They are extremely professional, always supportive, very well informed and perfectly connected. They definitely know what is going on in the market and have the right contacts. PR Collection always supports us and we value that a lot." (K. Schneider, Director of Sales and Marketing)
The Living Circle - Luxury Hotels
Goal: To organize presentation of Widder, Störchen and Castello del Sole hotels for leading travel companies and corporate clients. To evaluate potential revenue and plan further activities. Actions: Arranged visit of hotels' management to Moscow and St. Petersburg, conducted meetings with potential clients and discussed business perspectives. Result: Received new reservation requests, defined next steps of promotion on Russian market. Feedback: "Both, quality and quantity of the appointment met and sometimes also exceeded our expectations. We have been very well received by the agents, we could feel there was a longstanding relationship and trust to Collection PR ladies, which we could profit from." (C.A. Söhner, Executive Assistant Manager, Guest Relations)
Goal: To arrange press-trip dedicated to Power of Sleep program launch. To secure barter air tickets. Actions: We prepared press materials, agreed business-class tickets for the journalists with British Airways. Confirmed participation of Tatler, Harper's Bazaar, Marie Claire and Hello! Editors. Result: Total PR value of publications achieved was 20 mln. Roubles (over 250K Euro). Reservations increase for hotel accommodation and Power of Sleep program. Feedback: "Thank you for expert organization of this and other press-trips. We were pleased to have your wonderful journalists with us. Brilliant resulting publications!" (H. Low, PR manager)
Head of Moscow Office Ph.D. in linguistics, MBA, AHLEI 18 years of personal experience in travel industry on behalf of direct clients, hotel and travel agency