Collection PR

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Successful Sales & PR
Strategies for Lifestyle

Over the years keepers of our Collection create success stories for international lifestyle brands.

Sales & PR Representation

The best premium lifestyle brands trust us to build their solid reputation on the market and reach revenue targets.

Our Service

We use 360° approach to brand promotion, awareness and sales increase. The process and results of our work are delivered transparently on a day-to-day basis.

PR

Mix of traditional and innovative methods allows us to keep continuous communication with the market.

Sales

Tailor-made sales & marketing strategies generate our clients' B2B and B2C business.

Digital

Reach your target audience through individual smm-strategy involving a selection of communication channels, AAA media and opinion leaders.

Case Studies

Our expertise grants success for new products launch as well as further promotion of long-standing brands.

Fregate Island Private

Goal: To provide new bookings in post-COVID period.
Actions: We held a series of weekly webinars for travel professionals and direct clients on our own and partner channels in Zoom, YouTube, Instagram, GoToWebinar and Proof.me platforms during the quarantine. The market was duly informed about hotel and destination re-opening and covid-free certification.
Result: Instant reservation for summer 2020 and requests for autumn and winter.
Feedback: «When marketing a product like Fregate Island Private, nothing is "business as usual" or standard. Collection PR very well understands who we are, what we stand for and who we have to market to. Dealing with top luxury agents, high networth individuals and concierge services has been facilitated greatly by Collection PR – nothing is ever too much or too difficult, the team is really going beyond for us. We are proud and grateful to have a partner like Collection PR.» (A. Vater, Head of Sales and Marketing).

Ritz Paris

Goal: To organize visit of chef Nicolas Sales (3*Michelin) and Ecole Ritz Escoffier to Moscow.
Actions: We arranged and held a series of partner events including brunch for selected travel agents, dinner for direct clients, press-breakfast, business meetings and interviews.
Result: Total PR value of resulting coverage reached 16 mln roubles (over 200K Euro). Increase of reservations for accommodation and cooking school.
Feedback: "I am back place Vendôme and wanted to thank you for the great organization of this Ecole Ritz Escoffier sales trip to your lovely Moscow." (F. Cornu-Thenard, Manager Ecole Ritz Escoffier)

Ritz Paris

Goal: To prepare a visit to Moscow for hotel's top management, to increase level of trust of current clients and attract new ones.
Actions: We negotiated joint client events with CHANEL boutique including cocktail evening and morning functions with Mademoiselle Chanel stories by editor-in-chief of SNOB magazine.
Result: New reservations received during the events, agreed on the terms of further collaboration with CHANEL.
Feedback: "These ladies know their markets and how to come up with creative and sophisticated sales initiatives to shine the best possible light on their hotel clients! Proactive, the right contacts and network, and everything with class." (N. Rusborg, Director of Sales)

Address Hotels + Resorts <br />(Emaar Hospitality)

Address Hotels + Resorts
(Emaar Hospitality)

Goal: To increase sales of city hotels in Dubai.
Actions: We developed the concept of stopover in Dubai before and after resort holidays at Indian Ocean islands or in other Emirates. Designed joint campaigns and conducted daily meetings with top DMCs, TOs and TAs.
Result: Annual increase of income by 28% and increase of reservations by 16%. Inclusion of Address Hotels + Resorts into the recommended lists by top TAs.
Feedback: "Working with Collection PR throughout the years has been a true pleasure, both professionally and personally. The enthusiasm they have for the projects they represent is second to none. Everyone I have worked with at Collection PR has been a true delight, always going an extra mile to meet our deadlines, being immediately responsible to any requests, and doing above and beyond to provide information and market intelligence contributing to the company's growth." (P. Riabova, Manager Leisure Sales).

Amilla Fushi

Goal: To introduce the concept of Wellness Tree Houses (healthy nutrition + special training method) to the market.
Actions: We brought the Hollywood celebrity coach, developer of Wellness Tree House concept James Duigan to Moscow and organized wellness-breakfast with him for editors of Vogue, GQ, Kommersant, Robb Report, Wedding, Aeroflot Style.
Result: Confirmed requests for individual media visits with consequent publications. New reservations from direct clients.
Feedback: "Fantastic job! Thank you for our trip to Moscow and your continued support!" (M. Hehir, CEO & Curator – The Small Maldives Island Co)

Grand Hotel Kronenhof & Kulm Hotel St. Moritz

Goal: To adapt sales and PR strategy of the hotels to Russian-speaking market, to sustain relations with existing clients and attract new ones.
Actions: We held negotiations with leading TOs, TAs, corporate clients in Moscow, St. Petersburg and Baku. We designed press-releases and introduced hotels' management to relevant journalists.
Result: A plan of sales activities, media visits and cross-promo campaigns developed. New reservations confirmed.
Feedback: "We love working with PR Collection. They are extremely professional, always supportive, very well informed and perfectly connected. They definitely know what is going on in the market and have the right contacts. PR Collection always supports us and we value that a lot." (K. Schneider, Director of Sales and Marketing)

The Living Circle - Luxury Hotels

Goal: To organize presentation of Widder, Störchen and Castello del Sole hotels for leading travel companies and corporate clients. To evaluate potential revenue and plan further activities.
Actions: Arranged visit of hotels' management to Moscow and St. Petersburg, conducted meetings with potential clients and discussed business perspectives.
Result: Received new reservation requests, defined next steps of promotion on Russian market.
Feedback: "Both, quality and quantity of the appointment met and sometimes also exceeded our expectations. We have been very well received by the agents, we could feel there was a longstanding relationship and trust to Collection PR ladies, which we could profit from." (C.A. Söhner, Executive Assistant Manager, Guest Relations)

Corinthia London

Goal: To arrange press-trip dedicated to Power of Sleep program launch. To secure barter air tickets.
Actions: We prepared press materials, agreed business-class tickets for the journalists with British Airways. Confirmed participation of Tatler, Harper's Bazaar, Marie Claire and Hello! Editors.
Result: Total PR value of publications achieved was 20 mln. Roubles (over 250K Euro). Reservations increase for hotel accommodation and Power of Sleep program.
Feedback: "Thank you for expert organization of this and other press-trips. We were pleased to have your wonderful journalists with us. Brilliant resulting publications!" (H. Low, PR manager)

Contact us:

+374 55 13 09 84
mail@collection-pr.com

25a Sebastia str., Yerevan, Armenia