How to choose your trusted PR agency?
There's no reply that will suit everyone. We usually recommend to consider the following points before taking decision:
Reputation. Check feedback of current clients.
Result. Ask to provide portfolio of publications, events and successful campaigns.
Ratio. Price is never insignificant. Pay attention to what is included and what services will be charged extra.
Resolution. Find out any "impossible" cases that the company managed to resolve to the benefit of its client.
Reward. Make sure that the people you are dealing with are not only professional, but considerate, attentive and understanding. Productive communications can't be underestimated in any project!