{{title}}
{{text}}
{{published}}
Over the years keepers of our Collection create success stories for international lifestyle brand
Collection PR is one of the leading luxury hotel representation companies, with deep expertise in the European, British, CIS, and Russian-speaking markets
Tailored PR, strategic sales, result-driven marketing, digital support
Representation
The best premium lifestyle brands trust us to build their solid reputation on the market and reach revenue targets.
Sales & PR
Our Services
We use 360° approach to brand promotion, awareness and sales increase. The process and results of our work are delivered transparently on a day-to-day basis.
COVERAGE
We gather all mentions and extensive publications about your brand, industry and comp-set to create further PR plan and make sure that your company stays on top.
RATINGS
We make sure that you are listed among the best of the best selections, top-lists and professional awards.
CROSS-PROMO
We select relevant partners for cross-marketing campaigns, negotiate the terms and perform all organization.
PRESS-TRIPS
We organize the itinerary, invite participants, secure volume and theme of resulting publications, make sure all journalists enjoy your service and provide positive feedback.
INTRODUCTION
We arrange media-functions, presentations, cocktail events and press-conferences for you to meet top editors, opinion leaders, bloggers and direct clients.
ADVERTISING
We select only the most cost-effective advertising offers and negotiate added benefits.
ALLOCATE
We match interests and specialization of each journalist with the information that we send them about our clients to increase the number of high-quality publications.
COPYWRITE
We write stories that present your USPs in their best, prepare press-releases and collateral.
STRATEGY
We create a media plan to secure high-quality coverage in print, digital, social media, radio and TV.
ANALYTICS
We study your website, social media accounts, releases and coverage in accordance with your brand book, target audience and competitor set.
Mix of traditional and innovative methods allows us to keep continuous communication with the market.
REVIEW
We continuously monitor the results of our work, timely report on the progress and keep your business growing.
FEEDBACK MANAGEMENT
We use our extensive hospitality experience to turn even unhappy clients of yours into the most loyal repeaters.
EXHIBITIONS
We work on meeting itinerary, make presentations on the booth, integrate into panel discussions at the best professional shows.
FAM-TRIPS
We invite the strongest partners and corporate clients to experience your product.
EVENTS
We design and perform online/offline business breakfasts, webinars, live broadcasts, master-classes and evening functions for industry professionals and direct clients.
SYNERGY
We partner with brands sharing the same values and target audience as our clients for cross-marketing opportunities.
MEETINGS
We schedule on your behalf online and offline appointments with current and potential clients.
COMMUNICATION
We build effective business relations with key players of the market and develop joint promotional campaigns.
STRUCTURE
We choose productive sales channels for each partner, agency and corporate client.
EXPERTISE
We check the perception of your brand, competitor set, define target audience and measure demand.
Tailor-made sales & marketing strategies generate our clients' B2B and B2C business from CIS, GCC, Europe and UK markets.
REPORTING
We provide detailed reports, suggest areas of improvement and set new goals for future.
PROMOTION
We make your brand visible and popular, thus increasing sales.
ATTRACTION
We structure digital marketing campaigns to receive more clients, check results and ROI.
INTEGRATION
We add CRM and smart analytics, combine data from all sources in one chart and provide recommendations for advertising and sales.
DEVELOPMENT
We advise on the website and landing pages, balance between convenient layout, easy-to-read texts and conversion.
STUDY
We check-up current status of the project, study the product, target audience, comp set, directions of growth and financial model.
Reach your target audience through individual smm-strategy involving a selection of communication channels, AAA media and opinion leaders.
Case Studies
Our expertise grants success for new products launch as well as further promotion of long-standing brands.
Corinthia London
"Thank you for expert organization of this and other press-trips. We were pleased to have your wonderful journalists with us. Brilliant resulting publications!" (H. Low, PR manager)
Total PR value of publications achieved was 20 mln. Roubles (over 250K Euro). Reservations increase for hotel accommodation and Power of Sleep program.
We prepared press materials, agreed business-class tickets for the journalists with British Airways. Confirmed participation of Tatler, Harper's Bazaar, Marie Claire and Hello! Editors.
To arrange press-trip dedicated to Power of Sleep program launch. To secure barter air tickets.
The Living Circle - Luxury Hotels
"Both, quality and quantity of the appointment met and sometimes also exceeded our expectations. We have been very well received by the agents, we could feel there was a longstanding relationship and trust to Collection PR ladies, which we could profit from." (C.A. Söhner, Executive Assistant Manager, Guest Relations)
Received new reservation requests, defined next steps of promotion on Russian market.
Arranged visit of hotels' management to Moscow and St. Petersburg, conducted meetings with potential clients and discussed business perspectives.
To organize presentation of Widder, Störchen and Castello del Sole hotels for leading travel companies and corporate clients. To evaluate potential revenue and plan further activities.
Grand Hotel Kronenhof & Kulm Hotel St. Moritz
"We love working with PR Collection. They are extremely professional, always supportive, very well informed and perfectly connected. They definitely know what is going on in the market and have the right contacts. PR Collection always supports us and we value that a lot." (K. Schneider, Director of Sales and Marketing)
New reservations confirmed.
We held a brunch for hotel management and the top-selling luxury travel agents in London to highlight summer and winter season at Kulm and Grand Hotel Kronenhof and introduce the hotel as a first-choice option in Swiss Alps.
To introduce Kulm hotel to the key players of UK luxury travel market.
Amilla Fushi
"Fantastic job! Thank you for our trip to Moscow and your continued support!" (M. Hehir, CEO & Curator – The Small Maldives Island Co)
Confirmed requests for individual media visits with consequent publications. New reservations from direct clients.
We brought the Hollywood celebrity coach, developer of Wellness Tree House concept James Duigan to our PR database and organized wellness-breakfast with him for editors of Vogue, GQ, Kommersant, Robb Report and Wedding magazines.
To introduce the concept of Wellness Tree Houses (healthy nutrition + special training method) to the market.
Address Hotels + Resorts (Emaar Hospitality)
"Working with Collection PR throughout the years has been a true pleasure, both professionally and personally. The enthusiasm they have for the projects they represent is second to none. Everyone I have worked with at Collection PR has been a true delight, always going an extra mile to meet our deadlines, being immediately responsible to any requests, and doing above and beyond to provide information and market intelligence contributing to the company’s growth." (P. Riabova, Manager Leisure Sales).
Annual increase of income by 28% and increase of reservations by 16%. Inclusion of Address Hotels + Resorts into the recommended lists by top TAs.
We developed the concept of stopover in Dubai before and after resort holidays at Indian Ocean islands or in other Emirates. Designed joint campaigns and conducted daily meetings with top DMCs, TOs and TAs.
To increase sales of city hotels in Dubai.
Ritz Paris
"These ladies know their markets and how to come up with creative and sophisticated sales initiatives to shine the best possible light on their hotel clients! Proactive, the right contacts and network, and everything with class." (N. Rusborg, Director of Sales)
New reservations received during the events, agreed on the terms of further collaboration with CHANEL.
We negotiated joint client events with CHANEL boutique including cocktail evening and morning functions with Mademoiselle Chanel stories by editor-in-chief of SNOB magazine.
To prepare a sales visit for hotel's top management, to increase level of trust of current clients and attract new ones.
Ritz Paris
"I am back place Vendôme and wanted to thank you for the great organization of this Ecole Ritz Escoffier sales trip." (F. Cornu-Thenard, Manager Ecole Ritz Escoffier)
Total PR value of resulting coverage reached 16 mln roubles (over 200K Euro). Increase of reservations for accommodation and cooking school.
We arranged and held a series of partner events including brunch for selected travel agents, dinner for direct clients, press-breakfast, business meetings and interviews.
To organize visit of chef Nicolas Sales (3*Michelin) and Ecole Ritz Escoffier to Novikov Culinary School and Restaurant.
Fregate Island Private
"When marketing a product like Fregate Island Private, nothing is "business as usual" or standard. Collection PR very well understands who we are, what we stand for and who we have to market to. Dealing with top luxury agents, high networth individuals and concierge services has been facilitated greatly by Collection PR — nothing is ever too much or too difficult, the team is really going beyond for us. We are proud and grateful to have a partner like Collection PR." (A. Vater, Head of Sales and Marketing).
Instant reservation for summer 2020 and requests for autumn and winter.
We held a series of weekly webinars for travel professionals and direct clients on our own and partner channels in Zoom, YouTube, Instagram, GoToWebinar and Proof.me platforms during the quarantine. The market was duly informed about hotel and destination re-opening and covid-free certification.
To provide new bookings in post-COVID period.
Contact Us
mail@collection-pr.com
FAQ
Here are replies to the most popular questions that we are being asked.
How to choose your trusted PR agency?
There’s no reply that will suit everyone. We usually recommend to consider the following points before taking decision:
Reputation. Check feedback of current clients.
Result. Ask to provide portfolio of publications, events and successful campaigns.
Ratio. Price is never insignificant. Pay attention to what is included and what services will be charged extra.
Resolution. Find out any "impossible" cases that the company managed to resolve to the benefit of its client.
Reward. Make sure that the people you are dealing with are not only professional, but considerate, attentive and understanding. Productive communications can’t be underestimated in any project!
What is included into PR agency retainer fee?
All companies have their own pricing policy. We believe in utmost transparency of all charges and propose our clients either pre-set packages of the most productive tools or tailor-made selection of services matching their current goals and budget.
Would it be easier to allocate advertising budget instead?
Easier — yes. But much more expensive than hiring a high-profile PR agency.
Normally the PR agency monthly retainer fee is 2−5 times cheaper than 1 advertising page in AAA magazine. In the meantime a PR manager guarantees good volume of quality editorials and news features.
Normally the PR agency monthly retainer fee is 2−5 times cheaper than 1 advertising page in AAA magazine. In the meantime a PR manager guarantees good volume of quality editorials and news features.
What about hiring an inhouse PR manager?
There should definitely be a PR team at a hotel. But they can’t have close contact with all markets at the same time. Creating press-releases in several languages, targeted pitches and negotiating next features globally is time- and effort-consuming to top up daily routine and pampering arriving journalists.
What goals should a PR agency hit?
The most successful PR campaigns target rising brand and product awareness, as well as introducing the "talents" of the company to the audience. However awareness itself doesn’t bring income. It is important to use it as a tool minimizing the time you spend to attract more clients and increase new requests flow.
How can PR agency productivity be measured?
The results of PR team are both easier and harder to measure compared to sales force. On the one hand, there is a universal AEV calculator that is based on advertising costs. The PR agency’s monthly report normally shows how much they saved for your company by achieving editorial publications instead of paid ones. On the other hand, it is hardly possible to directly convert coverage into sales figures. Activities cannot substitute productivity.
At Collection PR we monitor the way our publications are received by the audience by daily contacts with our B2B database. A successful publication is always mentioned by our travel industry partners as a reservation referral. This way we can link the number of bookings with corresponding amount and quality of coverage.
At Collection PR we monitor the way our publications are received by the audience by daily contacts with our B2B database. A successful publication is always mentioned by our travel industry partners as a reservation referral. This way we can link the number of bookings with corresponding amount and quality of coverage.
What is a good volume of coverage to reach awareness?
In the first place we speak of the quality rather than quantity. At Collection PR we work only with AAA magazines and high-profile journalists. While working with bloggers we rely on their tone of voice, reputation and activity. We guarantee to our clients a minimum coverage of 5 full pages per month, but in 99% of cases we produce much more.
What if the journalist or blogger doesn't like our product?
We often hear this question from our clients. While working with us such cases never happen. We know that appealing editorials appear only if the product is 100% match for the target audience and the journalists have personally tried the best of your service. We understand the specifics of our magazines, find out current topics and every time find perfect experience to highlight our clients at their best.
What if no one wants to write about our product?
Over the years of our work such situation has never happened. We guarantee the result and know how to make sure that your clients from our markets know and love your product.
Can you guarantee increase of sales?
We guarantee increase of requests for the products and service of our clients within the first 6 months of working with us.
Our Publications
Free initial online consultation